Iowa Homeownership Incubator

A unique opportunity from our partner - Iowa Finance Authority! 

Pitch Your Best Idea! 

Homeownership is the leading driver of economic security and wealth creation for Iowans. The challenge we face is opening that pathway to more families, especially Iowans long locked out of this wealth-building opportunity.

Homeownership benefits Iowans, communities and businesses alike. This is why we're pleased to announce the inaugural Iowa Homeownership Incubator - a challenge to Iowa lending institutions and real estate professionals to think innovatively about the future of homeownership and advancing financial literacy around homeownership among all Iowans.

The Iowa Homeownership Incubator requires partnerships amongst a lending institution or real estate company and community organization or business and the winning pitch will be awarded $20,000 to educate Iowans about financial literacy as it relates to homeownership and assistance programs available to them (emphasis on IFA programs for low to moderate income Iowans) with an emphasis on innovation!

Submit your proposal to the Iowa Finance Authority by 5:00 p.m. on Aug. 15. Finalists will be determined by the Iowa Finance Authority and the Iowa Association of REALTORS® and will be invited to make their pitch to a panel of industry judges at the HousingIowa Conference on Sept. 7 hosted by the Iowa Finance Authority.


  • Proposals must include promotion of IFA programs for low to moderate homebuyers.
  • Proposals must be led and submitted by a lending institution or real estate company. 
  • Proposals must include community and business partnerships.
  • Proposal content and format is at the discretion of entrants and should be centered on innovation.
  • Proposals must be emailed to
  • Deadline for proposal submission: Aug. 15, 2022 at 5:00 p.m. CT.
  • Finalists will pitch their proposals at the HousingIowa Conference on September 7 to determine the winner. 
  • Entrants are not guaranteed an opportunity to pitch or funding and must sign an acknowledgement form prior to acceptance of proposal. 

The Iowa Association of REALTORS® are proud supporters of this Homeownership Incubator!



Photo by HiveBoxx on Unsplash
Iowa Association of REALTORS

This article was written as a collaboration of IAR Staff members or invited subject matter experts.

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